adwords-reporting 最新な問題集、adwords-fundamentals 勉強の資料、adwords-search 全真模擬試験

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試験番号：adwords-reporting 試験問題集
試験科目：Google Reporting and Analysis Exam Practice Test
問題と解答：全211問

>>詳しい紹介はこちら

試験番号：adwords-fundamentals 認定資格
試験科目：Google Search Fundamentals Exam Practice Test
問題と解答：全160問

>>詳しい紹介はこちら

試験番号：adwords-search 練習問題
試験科目：Google Search Advertising Advanced Exam Practice Test
問題と解答：全235問

>>詳しい紹介はこちら

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NO.1 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

Google 学習   adwords-reporting 学校   adwords-reporting 難易度

NO.2 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane
would like to use a targeting tool to help her improve her Google AdWords program. Which of the
following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Conversion Tracking
B. Google Analytics
C. Keyword Tool
D. Traffic Estimator
Answer: C

Google 書籍   adwords-reporting   adwords-reporting 入門

NO.3 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A

Google 教育   adwords-reporting   adwords-reporting スクール   adwords-reporting 認定証   adwords-reporting

NO.4 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

Google   adwords-reporting 問題集   adwords-reporting 割引   adwords-reporting 勉強法   adwords-reporting

NO.5 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports
to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see
the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the
e-commerce section of Google Analytics what report should Ben utilize?
A. Total revenue
B. Visits to Purchase
C. Conversion rate
D. Average order value
Answer: C

Google   adwords-reporting 教本   adwords-reporting 割引   adwords-reporting 教本   adwords-reporting フリーク

NO.6 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A

Google 科目   adwords-reporting 教育   adwords-reporting

NO.7 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C

Google 日記   adwords-reporting   adwords-reporting 会場   adwords-reporting 認定試験

NO.8 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

Google 内容   adwords-reporting 認定資格   adwords-reporting   adwords-reporting   adwords-reporting

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試験番号：adwords-fundamentals問題集
試験科目：Google 「Google Search Fundamentals Exam Practice Test」
問題と解答：全160問

購入前にお試し,私たちの試験の質問と回答のいずれかの無料サンプルをダウンロード：http://www.it-passports.com/adwords-fundamentals.html

NO.1 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for
Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D

Google問題集   adwords-fundamentals練習問題   adwords-fundamentals過去問   adwords-fundamentals

NO.2 Martha has created a video ad for her Google AdWords account. She would like to customize where
the video ad is displayed geographically. Which one of the following choices is NOT one of the
geographical customization choices Martha has for displaying her Google AdWords video ad?
A. Internationally
B. Globally
C. Locally
D. Nationally
Answer: B

Google   adwords-fundamentals認証試験   adwords-fundamentals

NO.3 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following
options is allowed by Google AdWords for mobile users?
A. A call link so visitors can immediately call rather than visit the Website
B. A text link so visitors can send a text message to the advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords text
Answer: A

Google練習問題   adwords-fundamentals   adwords-fundamentals過去問   adwords-fundamentals練習問題   adwords-fundamentals認定証

NO.4 Google wants to make certain that Google Content Network consultants understand where people are
spending their time online. Google has identified four categories where people spend their time online.
Which one of the following statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Commerce sites, content sites, communication sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Content sites, communication sites, commerce sites, search sites
Answer: D

Google認定試験   adwords-fundamentals   adwords-fundamentals認定証   adwords-fundamentals

NO.5 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D

Google   adwords-fundamentals練習問題   adwords-fundamentals   adwords-fundamentals

NO.6 Linda has a discount clothing store and she'd like to post Google AdWords advertisements for her
store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google
AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C

Google   adwords-fundamentals認定資格   adwords-fundamentals認定資格

NO.7 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client,
is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob
the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his
ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for
Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A

Google   adwords-fundamentals   adwords-fundamentals参考書

NO.8 Google does not allow double-serving advertisements. Which one of the following is the best
explanation of Google's double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or
similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business
operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the
advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar
businesses.
Answer: A

Google   adwords-fundamentals   adwords-fundamentals過去問   adwords-fundamentals   adwords-fundamentals

NO.9 Beth has created a Google AdWords account for her company but she is no longer interested in
managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth's account?
A. The SEO firm will need to link Beth's account to their account.
B. The SEO firm will need to acquire Beth's account through the My Client Center program.
C. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
D. The SEO firm will need Beth's account login information to login and manage the account as Beth
Answer: A

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals参考書   adwords-fundamentals

NO.10 What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer: A

Google認定試験   adwords-fundamentals過去問   adwords-fundamentals   adwords-fundamentals問題集   adwords-fundamentals

NO.11 You have created four different ads for a client. The client is pleased, but wants to know how Google
AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to
display?
A. The AdWords system shows each ad once before rotating to the next ad.
B. The manager of the ad must determine the orderand frequency of the ad to be displayed.
C. The AdWords system automatically rotates among the different ad variations and shows the
better-performing variation more.
D. The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Answer: C

Google   adwords-fundamentals認定試験   adwords-fundamentals

NO.12 Google uses multiple approaches, such as IP addressing, to determine the language and location of
users searching for particular keywords. What term is given to the Google analysis of the search term,
such as Tampa doctors, to determine where a user may be originating their search from?
A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing
Answer: D

Google   adwords-fundamentals   adwords-fundamentals

NO.13 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video
ad for your customer?
A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads.
B. You'll insert the text into an ad template that Google AdWords will insert into the video ad.
C. Your video can be created in any program,but the output must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D

Google   adwords-fundamentals練習問題   adwords-fundamentals認定試験

NO.14 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C

Google   adwords-fundamentals練習問題   adwords-fundamentals認証試験

NO.15 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals問題集

NO.16 John has created a new Google AdWords and he has elected to include the ad in the
Google Network. A few weeks later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his ads from the Google Network.
B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the
Google Network.
C. John can opt out of the network through the Settings tab of the campaign page.
D. John cannot opt of the network - once he joins his account is attached to the program.
Answer: C

Google過去問   adwords-fundamentals過去問   adwords-fundamentals認定資格   adwords-fundamentals

NO.17 You are managing a Google AdWords for your client. The client has informed you that they want their
ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option
would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D

Google認証試験   adwords-fundamentals   adwords-fundamentals

NO.18 Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to
determine why the ad has NOT been approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
Answer: D

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.19 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used
car. Which one of the following examples of search phrases will allow Fred's ad to be displayed?
A. Car that's been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D

Google過去問   adwords-fundamentals   adwords-fundamentals認定証   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.20 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image
editing software. Which of the following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B

Google過去問   adwords-fundamentals   adwords-fundamentals問題集   adwords-fundamentals

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Googleのadwords-fundamentals adwords-display認定試験の対応性問題集

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試験番号：adwords-fundamentals問題集

試験科目：Google 「Google Search Fundamentals Exam Practice Test」

問題と解答：全208問

試験番号：adwords-display問題集

試験科目：Google 「Google Display Exam Practice Test」

問題と解答：全221問

購入前にお試し,私たちの試験の質問と回答のいずれかの無料サンプルをダウンロード：http://www.it-passports.com/adwords-display.html

NO.1 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C

Google認証試験   adwords-display   adwords-display   adwords-display認証試験

NO.2 Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay
when people click your ad. What other reason is valid for using the cost-per-click bidding?
A. If you want to be included in Google Content Network, you must use cost-per-click bidding.
B. If you are creating a display ad, you must use cost-per-click bidding.
C. If you want to include video overlays ads, you must use cost-per-click bidding.
D. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
Answer: D

Google   adwords-display   adwords-display   adwords-display認定資格

NO.3 Which of the following is one of the reserved media placements available on YouTube?
A. Play rate
B. Partner Watch Pages
C. Display ad builder
D. AdWords Auction
Answer: B

Google認定証   adwords-display   adwords-display   adwords-display   adwords-display認定試験

NO.4 Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
A. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
C. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be
created.
D. Google AdWords will display ads related to the "history of soccer" for this keyword.
Answer: C

Google   adwords-display   adwords-display問題集   adwords-display   adwords-display問題集

NO.5 You are managing a Google AdWords campaign for a company. You launch a new display campaign.
In the first week of the campaign launch, you noticed a large number of clicksbut no conversions. Which
of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Increase bidding for successful sites.
B. Verify that your conversion code is set up correctly.
C. Evaluate performance of campaign regularly.
D. Check the ad creative and the landing page to make sure they are well matched.
Answer: B,D

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NO.6 Jan has a Website selling shoes and socks online. She would like to use Google AdWords'
costperacquisition approach for her ads. If Jan uses this approach what must she also do?
A. Jan must also use Google Checkout.
B. Jan must be a preferred Google vendor.
C. Jan must use the Conversion Optimizer.
D. Jan must set her CPC maximum bids to a minimum of 25 cents.
Answer: C

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NO.7 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A

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NO.8 Which of the following bidding strategies will you use if you are focused on a particular customer action,
such as leads or purchases?
A. CPA bidding
B. CPM bidding
C. Manual CPC bidding
D. Automatic CPC bidding
Answer: A

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NO.9 Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords
account?
A. Ad groups
B. Campaign
C. Statistics
D. Status
Answer: A

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NO.10 Google has some very specific recommendations for planning a display campaign. According to Google,
what is the top recommendation for planning an effective display campaign?
A. Set your bids and budget.
B. Identify your goals.
C. Find your target audience.
D. Create your custom display ad.
Answer: B

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NO.11 Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of video
advertising is Henry interested in using in the Google Content Network?
A. Overlay video ad
B. In-stream video ad
C. Click-to-play video ad
D. Video placement ad
Answer: C

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NO.12 Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to generate
this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll
select the Campaign Performance option.
B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the
Campaign Performance option.
Answer: B

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NO.13 In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser
may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?
A. Cost-per-acquisition bidding
B. Cost-per-month bidding
C. Cost-per-click bidding
D. Cost-per-thousand bidding
Answer: B

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NO.14 Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long
must Mary Jane's ad run before she can use this feature accurately?
A. 30 days
B. 60 days
C. 24 hours
D. 7 days
Answer: A

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NO.15 Examine the image given below:
What Google Tool is being used in the image above?
A. Google Wonder Wheel
B. Google Rich Media Ad Builder
C. Google Ad Builder
D. Google Ads Diagnostic Tool
Answer: C

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NO.16 Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his
campaigns?C
A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Settings" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Networks" tab.
C. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his
"Settings" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Opportunities" tab.
Answer: A

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NO.17 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B

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NO.18 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A

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NO.19 Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the contextual
targeting?
A. The contextual targeting allows the business owner to target specific languages.
B. The contextual targeting allows the business owner to select keywords related to the products for sale
so his ads will show on related Websites.
C. The contextual targeting allows the business owner to target specific demographics.
D. The contextual targeting allows the business owner to insert ads into a series of related We bsites.
Answer: B

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NO.20 Which of the following is a Google property where display ads are eligible to appear?
A. MSN
B. YouTube
C. Wonder wheel
D. Yahoo
Answer: B

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